SOCIAL MEDIA

Organisations have a responsibility to:
• Follow the law and best practice when seeking approvals from artists, publishing images of artworks, and respecting copyright, moral rights and IP and ICIP
• Follow platform policies
• Check for accuracy when posting or resharing content
• Address guidelines with employees and collaborators
• Carry out risk assessments
• Follow good practice for accessibility and inclusion
• Clearly outline agreements with influencers
• Monitor community engagement (including reporting, deleting or blocking content/followers)
• Seek external assistance if complex issues arise
• Maintain a duty of care for staff, artists and collaborators
Artists have a responsibility to:
• Consider a separation of public Vs private content they share online
• Weight up the benefits and risk of sharing work online (notably due to most platforms having a non-exclusive royalty free licence for material shared)
• Flag any concerns or existing online issues with connected organisation
• Notify connected organisations if they receive negative attention due to their work being shared online
• Follow accessibility and inclusion best practices
• Report infringements of copyright if they see their work published without permission